Mecanismos de adicción en la literatura juvenil comercial

Abstract

The present literary system directed at teenagers a series of stories which often create a demand more similar to that produced by cinema, televisión and even music and fashion. Frequently, these commercial narratives use mechanisms which seek to “hook” the reader. By mechanisms we mean those linked to the context as a determined cultural system —or the transformation of the author or the book into a consumer brand— as much as mechanisms more linked to discourse, for example, type of structure, language used or mechanisms of identification employed. By addiction, we refer to the need created in the reader to increase pleasure felt on first reading and how publishing houses maintain this in different ways. By teenage literature, we mean narrative proposals published in collections directed at a reader characterised by age and the commercial element is understood by the term paraliterature.