Analysis of the tourist model of the Galician coast from the supply point of view

Abstract

The aim of this article is to bring a vision over from the optics of the offer of the model of territorial tourist development of the Galician littoral. An analysis that we consider obligatory and continued in the time for the managers of the OMDs (Organizations of Marketing of Tourist Destinations) in order to a knowledge is able to have them more exact of the territorial reality of the tourist offered product. For which, we will penetrate into his analysis, possessing the limitaciones that there impose the scanty statistical existing sources to municipal level, in the topics relative to the tourist offer. It is a question of a system of offer slightly integrated to the commercial circuits and that spatially it takes form of extensive models of occupation, with predominance of a property development of character secondary and ballasted by a strong seasonal variation. Before this reality, the managers of the different OMDs of the Galician littoral must continue betting for the tourism from a model developing sustainable. A model in whom the offer of housing is orientated as a priority towards the squares of qualit hotel, centred on the short stays based on tourist products of character diferenciador that reduce the seasonal variation and provide a more favorable positioning inside the seller’s market.